Campaign Briefs

Create, manage, and review paid and organic UGC briefs outside the main dashboard.

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Campaign Brief Builder

Make the brief easy for creators to follow: choose the product, hooks, aspect ratio, script, and scene-by-scene shot list before allocating it. You can still add a Unique brief for creator-specific notes after the main brief is created.

Brief nameInternal name creators will also see.ProgramChoose whether this is paid ad UGC or an organic post.Campaign objectiveOne clear outcome: what this content must achieve.Product in the clipDropdown keeps product selection clear for the creator.Content anglePick the overall framing; put exact wording in the script below.Number of hooksHow many separate opening hooks should the creator film?Aspect ratioFormat the creator should shoot/export in.Deliverables summarySaved as: 3 hooks · 9:16 vertical · 1 finished video, 15-30 secondsCreator-facing briefShort plain-English context. Avoid repeating the script or shot list below.Full creator scriptGive the creator the exact voiceover/talking flow. Include hook variations if needed.Scene-by-scene shot listBreak it down by scene: shot, action, product placement, text overlay, and timing.Must say / must showOnly the non-negotiable claims or product features. Keep this different from the full script.Do not mention / avoidRestricted claims, competitor comparisons, unsafe use, or anything off-brand.Inspiration / competitor clip URLOptional reference link for style only.

Paid brief requirements

Paid ad usage / whitelistingCall to action

Allocate to approved creators

Load approved creators, tick who should see this brief, then create the brief.